Hello, I'm Julie, and I visit brands.
I've always been fascinated by the stories behind the products, companies and industries that shape our everyday lives.
Not just what they make, but how they came to exist, the people who built them, the moments in history and challenges that shaped them, and why they matter today.
I want to understand more than what's on display. That curiosity became I Visit Brands.
I personally visit every place I write about, from brand homes and museums to factories, archives, flagship stores and historic buildings. I go out and explore the places where brand stories happened.
I share my own photographs and videos, research brand histories and look beyond the official story to uncover the people, events and details that make each place unique.
What I hope you'll discover
Brand experiences can truly only be understood in person, and I care deeply about offering honest and first-hand guides that help you explore these places for yourself.
Every place I visit leaves me with a deeper appreciation for the people behind it, and a desire to share their stories with others.
Some places are world-famous. Others are quietly preserving stories that deserve to be better known.
I hope that you'll discover somewhere unexpected, learn something you didn't know before, and perhaps never look at a familiar name in quite the same way again.
Alongside practical travel information, my guides explore the history, craftsmanship, innovation and people that give each place its character.
Looking Beyond the Official Story
For more than 15 years, I've worked behind the scenes as a commercial design consultant and researcher, helping global brands create visitor experiences that connect with people.
Before that, I spent two decades in sales and marketing, learning how great stories, thoughtful design and memorable experiences can turn customers into lifelong advocates. My background also means I notice the details many visitors never see, from exhibition design and interpretation to architecture, wayfinding and the little touches that make an experience memorable.
I've spent countless hours exploring company archives, researching brand histories, observing visitor behaviour and speaking to the people who bring these places to life. Every project has reinforced one simple lesson: the stories people remember are rarely the obvious ones.
They're the overlooked details, the forgotten pioneers, the engineering breakthroughs and the human stories that can make you see a familiar name differently.
Julie White
Founder & Visitor Experience Strategist
I Visit Brands & Four Zeros Design
Trends and Insights
Beyond the guides - Four Zeros Design
While this site is my passion project, it’s also a natural extension of my professional consultancy, Four Zeros Design. I’ve had the honour of working on the design teams for brand homes for the likes of Bombay Sapphire, William Grant, Pernod Ricard, and Martini. I specialise in transforming brand narratives into immersive 3D environments. Are you a brand looking to create or refine your own visitor experience? Explore my work at Four Zeros Design.
