YOUR GUIDE TO VISITING BRAND EXPERIENCES IN

Italy

Italy is known for art, historic cities, food, fashion and beautiful landscapes, but it is also one of the most rewarding countries to explore if, like me, you're interested in brand experiences.

You'll find world-famous food and drink companies neighbouring artisan producers. There are fashion houses, glassworks and toymakers to discover, and you can even marvel at the innovations of the country's most iconic manufacturers, such as automotive legends like Fiat, Ferrari, Lamborghini and Ducati.

I Visit Lavazza Museum

Discover the Lavazza Museum in Turin, where Italy's famous family coffee brand tells its story through one of Europe's most immersive brand museums.

FOOD & BEVERAGE

Red-lit interior with text "Welcome to Galleria Campari" and "The New Experience." Portrait of a man with a quote beside him.

I Visit Galleria Campari and Camparino bar

Two locations in Milan connected by one iconic, bitter red spirit. Visiting the Galleria Campari and the brand's historic Camparino bar, is a journey through Italian design, aperitivo culture, cocktail heritage and Red Passion.

SPIRITS & ALCOHOL

a white sports car with red painted stripes across the bonnet and roof in front of technical drawings at the National Automobile Museum in Turin Italy, the visitor centre and experiences that houses multiple automotive brands

I Visit MAUTO (National Automobile Museum), Turin

Truly one of the best automotive museums, MAUTO is a must-see museum for any car enthusiast.

TRANSPORT