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I Visit Japan Olympic Museum, Tokyo

JULIE WHITE
Jun 23, 2025
14 min read

Updated: 5 days ago

Discover Tokyo's rich Olympic legacy in Japan's Olympic Museum, promoting peace, resilience, friendship and Olympic values.

Olympic rings sculpture in vibrant colors outside the modern glass building of the Japan Olympic Museum. Greenery surrounds the area, creating an energetic atmosphere.

Why would anyone carve out a few hours from their Tokyo travel itinerary to visit an Olympic museum? There's so much to do in the city I hear you say. But once you've ticked off the tourist essentials, temples, sushi, Harajuku, Tokyo Tower and perhaps even DisneySea, you might find yourself needing an escape from the noise and neon for a few hours. Some of us find our zen not in a shrine, but in a museum.

And brand museums are my thing. That's why I dragged my husband away from the hustle and bustle of Ginza's shopping streets to the calm and orderly Japan Olympic Museum.

Glass entrance of the Japan Olympic Museum with Olympic rings and Japanese flag signage on a modern dark facade.

The Olympic Games are a brand, one of the most recognisable in the world. And as I always say, every brand museum tells a story.

Every four years, the Olympics become part of our lives. I’m glued to my TV, and each of us has our own Olympic memories. My earliest include watching the Coe versus Ovett rivalry at Moscow 1980 and cheering Daley Thompson to back-to-back decathlon titles. Steve Redgrave winning rowing gold at five consecutive Olympics had me trying to convince my son that those hungover 5am rows on the freezing waters of Aberdeen might pay off. He only lasted a few weeks, so I had to give up on the idea of being interviewed by Clare Balding beside the winners’ podium.

When the flame goes out, I always feel the post-Olympic blues. It leaves me wondering not only about what the athletes put themselves through in training, but about the work behind the scenes to bring an event of this scale to life. What happens to the host city? How are the venues planned and built? What does it take to organise the biggest sporting event in the world?

Those were the questions I wanted to explore at the Japan Olympic Museum.

As well as exploring more than a century of Olympic history, the museum tells the story of the Tokyo 2020 Games, postponed until 2021 because of the pandemic. I was looking forward to revelling in nostalgia and memorabilia. I hadn’t expected to get quite so involved in testing my own sporting abilities!


The Olympic Museum history

The Japan Olympic Museum is part of the Olympic Museums Network (OMN), established by the International Olympic Committee in Lausanne in 2006. The network connects museums around the world, sharing knowledge about collections and museum design. At the time of writing, it included 34 museums, three of them in Japan.

Japan’s Olympic story is about more than hosting the Games. It began with the country’s first participation in 1912, and the museum brings those athletes and their experiences into view. I realised I knew much less about that side of the story than I thought.


The museums also offer a chance to highlight the broader benefits of hosting the Games for the local community. Despite significant investment, ther majority of modern Olympic Games often serve as loss leaders for their host cities. The Tokyo Games, for instance, incurred a staggering cost of $13 billion (1.4 trillion Japanese yen), twice the amount forecasted in 2013 when Tokyo was awarded the hosting rights.


Opened in September 2019, less than a year before Tokyo was due to host the Games, the museum is housed in Japan Sport Olympic Square, a building complex designed by Mitsubishi Jisho Design. When Tokyo bid for the 2020 Games, dubbed the “Recovery Olympics” in the wake of a devastating earthquake, tsunami, and nuclear disaster, few could have anticipated the additional hurdles ahead. The mere fact that the Olympics took place stands as a testament to the resilience and dedication of all involved in bringing the Tokyo Games to fruition.


Visiting the Japan Olympic Museum: What to Expect


The Japan Olympic Museum, Tokyo

The Japan Olympic Museum sits across the road from Japan's National Stadium in Shinjuku Ward, Tokyo. Designed by Kengo Kuma, the National Stadium hosted the opening and closing ceremonies as well as the athletics events for the Olympic and Paralympic Games in 2021.

the exterior of Tokyo's national stadium  with a paved area to the front lined with trees

Now used as a venue for national football and rugby matches, when my husband and I visited a few years ago, we could hear energetic fans from within the stadium as we walked past. This wasn't a white elephant then. It was good to see the venues being used. As there was a match on, we could not explore the stadium tour, where visitors can walk the track field, see the torch and more. We'll save that for our next visit.

the Japan Square Olympic Tower building, a multi storied modern tower with a glass atrium, sits in gardens and a paved terrace with trees

The Olympic rings scultpure gives it away. What was originally built as an administration building is now the home of the Japanese Olympic Committee, and the museum fills the lower two floors of the building. The surrounding land was developed as Tokyo Olympic Park and now features playgrounds, walkways, coffee shops and restaurants. It was a lovely way to while away an hour before our visit and was obviously popular with families and runners.

a tarmac pathway winds through a modern development of two storey buildings sitting amongst trees and vegetation

In the plaza we snapped photos of the scale models of Olympic cauldrons from each of the Games held in Japan.

The cast iron 1964 cauldron was crafted in Kawaguchi by a master caster, Mannosuke Suzuki. We discovered that tragically, Mannosuke passed away from exhaustion during an initial failed casting attempt. His son, Bungo Suzuki, took over the monumental task and successfully finished the 4 tonne final structure.

If you want to see Oki Sato's original flower-blooming 2020 cauldron, the first-ever Olympic cauldron fueled by clean-burning hydrogen gas, you have to head across Tokyo to the waterfront district.

  • a blue and gold statue of the olympic flame outside  with blue sky behind and green plants to the foreground
  • black metal upturned cone shaped olympic flame statue on a pale grey stone plinth surrounded by green plants
  • a gold olympic flame statue sits on a pale grey stone plinth surrounded by greenery. the gold statue has a thin vertical base and an open bowl top

Even the pavement has fun facts on it, such as the distance Japan's Mikio Oda leapt to, to win the men's triple jump in the Amsterdam games in 1928, becoming Japan's first-ever Olympic gold medalist. We had a quick jump ourselves and came up pitifully short.

a paved pathway with a brick paved line with the words 15.21m written above it and the outline of 2 feet

Japan Olympic Museum, Tokyo - Floor 2

The museum is divided into three sections. Upon arrival, visitors ascend to the second-floor Exhibition Area, past the bust of Pierre de Coubertin, co-founder of the International Olympic Committee, and its second president, known as the father of the modern Olympic Games.

bronze bust of pierre de coubertin the founder of the olympics

There's free Wi-Fi and a complimentary audio guide, but as all the displays featured text in both English and Japanese, we never needed it. And being a Japanese museum, it was well organised, exceptionally clean and everything worked!

a table with information on a free audio guide for the museum on top of it

From the ancient to the modern Olympic Games

The exhibition starts with the ancient Olympics, back to the 8th century BC, which provided a fascinating reminder of just how much the Games have changed. There are interactive displays, so you can get a little more involved than simply reading information panels.

a section of text in the museum on an interpretive panel in black with white writing

You can grab hold of a few replicas of equipment used in the sports back then.

a man holding part of an ancient replica of the original discus used in the olympics in ancient times
a wall of information in the tokyo olympic museum, with a low table display in front of it, all focussing on the history of the ancient olympics

The exhibition moves on to the history of the modern Olympic Games.

museum display panel on the creator of the modern olympic games

On the wall hangs a flag used in the 1964 Tokyo Olympics.

an original flag from the Tokyo 1964 Olympic games with the olympic rings on it, housed in a glass frame hangs on the wall in the Tokyo Olympic Museum

We learned that the iconic five-ring emblem, conceived by Pierre de Coubertin in 1913, actually represents a colour from each of the participating nations' flags from the 1912 Games. Touchscreens offered further insights into the design, while display cases showcased original drafts of the logo.

an interactive display showing the history of the olympic rings emblem, showing the iconic emblem of 5 rings and flags of the countries that were participants in 1912 olympic games
an original letter in a display case, that shows the original draft of the olympic rings logo

Japan's first participation at the Olympic games was in July 1912 at the 5th Olympic Games in Stockholm.

The wall graphic illustrated how the number of participating countries has fluctuated over the years. Just 28 countries took part in 1912. Compare that to 205 teams in 2021.

a wall display in the tokyo olympic museum, showing the number of countries that have participated in each olympics radiating from the centre

One of the highlights in this gallery are the Olympic torches from previous Summer and Winter games.

a red wall in the olympic museum in tokyo onto which various olympic torches are showcased

We had fun checking out the different designs. It's easy to overlook how much thought goes into these objects when we're watching the flame being carried into the stadium.

  • an olympic relay torch in brass sits on a wall display with a red background
  • two olympic relay torches, one large one in perforated brass and a smaller one in off white metal sit on a wall display with a red background
  • an olympic torch in mixed metals sits in front of a red wall
  • an olypic torch in mixed metals sits in front of a red wall

The historical information is peppered with artefacts, and never overwhelming. There's something here for everyone, even those not from Japan.

another information panel at the olympic museum in tokyo telling the history of the London 1948 olympics in white text on a black background with black and white images for added context

One of the things I particularly enjoyed was seeing how the visual identity of the Olympic Games has evolved. The posters, logos and pictograms are a fascinating reflection of their time, with each host city bringing its own design style to the event. As someone with a background in commercial design, I always enjoy seeing how these visual elements come together to create a recognisable identity for such a huge event.

a black wall onto which prints of the olympic games posters throughout the years are hung

What I hadn't realised was that Tokyo 1964 was the first Games to use a coordinated system of pictograms for sports and facilities, making information easier to understand for visitors who didn’t speak Japanese. It’s hard to imagine the Games without pictograms now, but this was a real turning point in how they communicated with the world.

Olympic design boards with black athlete pictograms and Tokyo 1984 logo displayed on a table.

The designers behind the Athens 2004 Games came up with fluid lines, thick bodies, and artistic textures as a modern adaptation of ancient Greek black-figure vases.

olympic pictograms in black on yellow backgrounds from the 2004 Athens Olympics, displayed on a wall in the tokyo olympic museum

I particularly liked Calgary 1988's roundels.

olympic sport pictograms for each event in white on red backgrounds, for the 1988 Calgary winter olympics

The exhibition displays also show how much the Olympic Games have changed over the years, particularly when it comes to who gets to take part. Women were first allowed to compete at the Paris Olympics in 1900, although their opportunities were very limited. 22 ladies took part in tennis, sailing, croquet, equestrian and golf. It has taken a long time to reach the point where women compete in every Olympic sport, and Paris 2024 was the first Games to have an equal number of male and female athletes.

2 interpretive panels in the museum with images and text on the participation of women in the Paris 1900 games golf event, and tennis event, the first time women had taken part in the olympicsthe

One item that caught my eye was a Barbie doll wearing a hijab. It was created in the likeness of American fencer Ibtihaj Muhammad, who made history at the Rio 2016 Olympics as the first American to compete at the Games wearing a hijab. I thought it was a lovely addition to the exhibition. It's a small thing, perhaps, but it shows how the idea of who an Olympic athlete looks like has changed too. As the saying goes, "You have to see it to be it."

a fencing barbie doll wearing a white hijab in a display case in the olympic museum in tokyo
several museum exhibit panels showing pictures and text on the equality of the olympics

Japan's Olympic hosting story: Tokyo, Sapporo and Nagano

Next up was a section dedicated to Japan's hosting of, and participation in, previous Olympic Games. Japan has hosted the Summer Olympics in Tokyo in 1964, and the Winter Olympics in Sapporo in 1972 and Nagano in 1998.

magazine cover showing 8 runners of various nationalities for the tokyo 1964 olympics

The 1964 Tokyo Games were particularly significant. They were the first Olympic Games to be held in Asia and came at a time when Japan was rebuilding its international standing following the Second World War. The Games marked a major moment in the country's post-war recovery and growing confidence on the world stage.

Though the financial cost of hosting can be eye-watering, there can be a lasting legacy too. The 1964 Games helped accelerate major infrastructure projects, including the Shinkansen, Japan's first bullet train. The 1964 Games also marked a technological milestone as the first to be televised by satellite and featured the debut of computers for timing and scoring.

a copy of the tokyo 1964 olympic guidebook, the cover of which has the olympic rings emblem, writing in japanese, and an image of 3 male runners of various nationalities

Eight years later, Sapporo made history by hosting the first Winter Olympic Games to be held in Asia. Japan enjoyed a memorable sporting moment too, with its ski jumpers taking all three medals in the 70-metre event. It transformed Sapporo into a major international winter sports and tourism hub on Hokkaido, our next destination, so tagging on a visit to the Sapporo Olympic Museum seemed a great idea.

a staff pin for film crew in red and white for the sapporo 72 olympics in a glass case in the museum in tokyo
a sapporo 1972 commemorative notepad is displayed in a glass case in the tokyo olympic museum. the notepad has cream cover, with colourful stamps on it from various nations that participated

The Winter Games returned to Japan in 1998, when Nagano welcomed athletes from around the world. Nagano also has an Olympic museum. That's for another visit.

poster of the olympic torch for the nagano 1998 games hangs on the wall of tokyo's olympic museum

It was fascinating to see these different chapters of Japan's Olympic story brought together. The photographs, memorabilia and sporting artefacts help explain how the Games have become part of the country's modern history.

a photograph of part of the tokyo olympic museum gallery, showcasing japanese involvement in the olympics, with cut outs of athletes, uniforms in glass cases, a table display with a world map showing the route of the olympic torch relay, a glass case holding the olympic torch relay

There is also information on how Tokyo and the organising committee had to adapt to host the postponed 2020 games.

a display panel in the museum showing colour images and text describing the lengths and precautions Tokyo had to take in order to host the 2020 olympic games such as segregated gyms, sanitation stations and more
one of the copper back up olympic flame holders for the 2020 tokyo olympics sits in a glass case

The different Olympic medals showcase how design can change over the years. Sapporo's was very much of the 1970's and yet the design from 2020 harked back to images of the ancient games.

  • a circular gold disc, an olympic gold medal, inscribed with the games of the XXXII Olympiad tokyo 2020
  • a circular gold disc, an olympic gold medal, inscribed with the games of the XVIII Olympic Winter games Nagano 1998
  • a square gold disc with curved corners, an olympic gold medal, from the Sapporo winter games
  • a circular gold disc, an olympic gold medal, inscribed with the games of the XVIII Olympiad tokyo 1964

“Maboroshi no Orinpikku” — “The Olympics that never were.”

Now for the story we never knew about before our visit, and our personal highlight - the intriguing history of the Tokyo 1940 Olympic Games. At that time, the Summer and Winter Games were held in the same year, though not always in the same country. The 1940 Winter Games were scheduled for February in Sapporo but were cancelled due to World War II. The Summer Games, planned for September in Tokyo, were postponed because of the Sino-Japanese War that erupted in July 1937. They were set to be relocated to Helsinki, Finland, but were ultimately cancelled in 1940 as the war intensified. It wasn’t until the 1948 London Games that the Olympics resumed as an international event.

wall museum panel on the history of the 1940 tokyo olympics, the games that were cancelled with black and white images and text

1940 was to be a gala year for Japan. The summer games would have coincided with plans to commemorate the 2,600th anniversary of the ascension of Jimmu, the first emperor of the Yamato Dynasty, and the country even considered hosting the 1940 world exposition too. Land was purchased, plans drawn up and venues constructed. Significant economic investment was made on infrastructure projects, such as transportation, sanitation and the building of hotels.

graphic memorabilia from the tokyo 1940 olympics

When, in 1938, the Japanese government made the decision to forego both the games, the country took a huge reputational and financial hit. However, it should also be remembered that there was a raft of athletes that missed their opportunity to showcase their talents in those missing Olympics, and sadly far too many of them perished in conflict.


Want to be an Olympic athlete?

Now for the fun bit! If you've ever wondered how you might fare against an Olympic athlete, this is your chance to find out. There are interactive challenges where you can try your hand at different sports. I discovered that my own sporting talents are perhaps better suited to watching than competing!

a male visitor to the tokyo olympic museum holding a prop gun to take part in the interactive shotting game

Phil tried to prove that he could be a late entrant for the GB skateboarding team, but decided that shooting was more age appropriate.

a male visitor to tokyo olympic museum, stands on a cushioned pad and attempts the positions of skateboarders in the interactive area of the museum

I decided not to share pictures of me falling over a hurdle, or losing my balance in a spin pretending to throw a discus. Graceful I am not. The Japanese visitors wondered what all the hilarity was.

a long view of the interactive gallery in tokyo's olympic museum, with various sections where guests can have a go at olympic sports.

If you are really lucky, you could win a medal, or at least try on a few replicas for fun. It's about as close as I will ever get.

a woman wears a replica olympic medal

Think: The Paralympic Games

Don't miss the gallery exploring the remarkable advances in technology developed for Paralympic athletes. It's fascinating to see how innovation in equipment and design is helping athletes push the boundaries of what is possible.

a paralympic display featuring a specialised wheelchair

It made me think of some of the great Paralympic athletes, including British wheelchair racer Dame Tanni Grey-Thompson and sprinter Jonnie Peacock. I also came across Japanese wheelchair tennis champion Shingo Kunieda's adapted chair and tennis racquet. Widely regarded as one of the greatest wheelchair tennis players in history, Kunieda won four gold and two bronze medals across five consecutive Paralympic Games, from Athens 2004 to Tokyo 2020.

an early example of a running blade used in the paralympics

Japan Olympic Museum, Tokyo - Floor 1

In the Welcome Area we found a handy museum café, gift shop and the Olympic Studies Centre.

It was fun to compare kits new and old, in the History of Official Uniforms Exhibition, which featured all of Team Japan's uniforms and kit from the eight Summer Games and nine Winter Games since 1991, including items for the Paris 2024 games. How fashion changes!

several mannequins wear japan uniforms from previous olympic games
a duvet set for the paris 2024 olympics sits on a mock up bed, with a red paris 2024 olympic mascot teddy bear near the pillow. the duvet has polka dots on the reverse and paris 2024 written in white on a blue and pink background

I spotted a few team suitcases. I'd never really thought about an athlete's luggage allowance. I don't pack light at the best of times, so I can only imagine I might have to be more ruthless when travelling with an Olympic team.

3 black suitcases branded with japan olympic logos
the back of a red team japan olympic jacket

a mannequin dressed in a navy team japan uniform from the 2012 london games stands next to a pop up sign featuring the london 2012 logo in pick and yellow

For London 2012 the female athletes appeared to have uniforms inspired by air cabin crew!

a female mannequin wears a white shirt with a polka dot neck tie and a red team japan blazer from the london 2012 olympics
3 mannequins wear team japan uniforms from the past in red, black and white colourways

I was thrilled to come across a stamp station. For those that don't know, many of Japan's attractions, and most of their train stations, have stamps that visitors can collect. Just bring a book with you, or pick one up in the fabulous Japanese stationery stores. Trust me, you'll enjoy a fun filled treasure hunt across the country.

a stamp station, ink pad and notebook, on a table in the tokyo olympic museum

Is a trip to the Japan Olympic Museum, Tokyo worth it?

Tokyo's Japan Olympic Museum turned out to be a really enjoyable way to spend a few hours. We hadn't quite expected to find so much to interest us, but there was far more to explore than we'd anticipated and it was a welcome respite from the hustle and bustle of Tokyo.

What I particularly enjoyed was the way the museum brings together the history of the Olympic Games, the people, the sporting achievements and the wider impact of the Olympic movement. We all have our own Olympic memories, and the displays brought many of mine flooding back. From medals, torches and mascots to posters, photographs and memorabilia, there was plenty to look at, with hands-on exhibits adding another dimension to the visit.

The museum manages to make a huge amount of information accessible and entertaining without losing sight of the people behind the Games. The entrance fee was very reasonable, and the staff we met were welcoming and helpful.

We enjoyed our visit so much that we decided to seek out the Olympic Museum in Sapporo too. It has also put the main Olympic Museum in Lausanne, Switzerland, firmly on our list for a future visit!

Plan your visit to the Japan Olympic Museum, Tokyo


Address

4-2 Kasumigaoka-machi, Shinjuku Ward, Tokyo 160-0013



How long was the visit?

Our visit lasted over 2 hours.


How much are tickets?

We paid for our tickets and this was not part of any advertising.

Adult tickets are just 500 yen and high school age children or younger are free. You do not need to book in advance.


Opening times

It's always worth checking with The Japan Olympic Museum for their current opening times, as they can vary.

When we visited they were open 6 days a week from 10 am to 5 pm (final entry 4:30 p.m.) and closed on Mondays, like a lot was in Japan.


Getting to the Japan Olympic Museum, Tokyo

The Japan Olympic Museum is a 5 minute walk from Exit 3 of Gaienmae Station on the Tokyo Metro Ginza Line, a 10 minute walk from Exit A2 of Kokuritsu-kyogijo Station on the Toei Oedo Line, and a 12 minute walk from Sendagaya or Shinanomachi Stations on the JR Chuo-Sobu Line (express trains do not stop here). There are no parking spots available so coming by public transportation is strongly recommended.

We used Google Maps to navigate our trip from our hotel to the museum. (Top Tip - get yourself an E Sim for your phone, an invaluable tool that saved us so much money and gave us nearly unlimited data)


Where we stayed for our visit to the Japan Olympic Museum, Tokyo

We were based in Ginza for the first 5 days of a 3 week trip around Japan.

We stayed at the Daiwa Roynet Ginza Premier in a Superior Double room, booked via Booking.com. The hotel has been our Tokyo base before and we enjoy the quiet location, steps away from excellent shopping and restaurants.

exterior shot at night of the daiwa roynet hotel in ginza, showing the street outside and the lights of the hotel

What to see and do around the Japan Olympic Museum, Tokyo

Tokyo has so many attractions, it's hard to choose just a few. These are just some that were close to the Olympic Museum.


Shinjuku Gyoen National Garden is less than 20 minutes from the Olympic museum. One of the city's largest and most popular parks, it is particularly pretty in spring when the cherry blossom is out, but we can recommend a visit for autumn colours in November too.


Meiji Jingu shrine is worth a visit any time of year. Just a 25 minute walk from the Olympic Museum, the Shinto shrine is particularly popular on a weekend, when if you're lucky, like we have been every time we have visited, you might get to see a traditional Japanese wedding. The grounds and architecture are a welcome break from the busy streets of the city.

Wooden temple gate with intricate designs, open to reveal a path and torii. People walk in a green, serene setting under a cloudy sky.

The National Art Centre is just 20 minutes by local transport from the museum. This free to enter gallery, housed in an impressive architectural building, does not have a permanent collection. Instead, it is a large venue for changing art exhibitions.


20 minutes by local transport will get you to the heart of Shibuya and the famous Shibuya Scramble Crossing. Upwards of 1000 people cross at one time and it is one of the most photographed locations in Tokyo, surrounded by the bright lights and bustle of shops and restaurants.

Aerial view of a Shibuya crossing, the busy intersection in a city with crowds crossing multiple zebra crossings. Surrounding buildings have colorful advertisements.

Further reading

Sports fans, if you liked this article then check out our guide to Silverstone Museum, Indianapolis Motor Speedway Museum, and Louisville Slugger. More sports related visitor guides coming soon.

Please note - I'm real

I visit every brand visitor centre and experience myself. My feedback is real, based on a single visit, but informed by years of experience designing and exploring brand experiences all over the world.

I love writing my own reflections, diving into a brand's history, doing the research and looking at spaces through the eyes of a commercial interior designer. With over 30 years of working with customers, I also enjoy watching how guests interact with guides, displays and spaces. Everything I share is honest, personal and entirely human, not AI generated.

That authenticity is important to me, and if it's important to you and you want to work with me, or share your experiences or want to suggest others, then I am happy to be contacted via this website.


Photographs: ©Julie White unless noted otherwise.


Disclaimer - The views and opinions expressed are solely my own. I paid for the tours in full and any comments reflect my personal experiences on that day. Please drink responsibly. Please visit and garner your own thoughts and feel free to research the brand and the visitor centre in question.



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