YOUR GUIDE TO VISITING BRAND EXPERIENCES IN

Switzerland

For a small country, Switzerland punches well above its weight when it comes to brand experiences you can visit. Often associated with precision engineering, alpine landscapes and a reputation for quality, it is home to a remarkable range of brands that showcase its scientific, industrial and craft traditions.

Here you'll find world-renowned watchmakers, traditional toy and clock makers, cheese factories, and chocolate makers such as the Lindt Home of Chocolate and the Nestlé Alimentarium. And if that is not your thing, then why not explore aviation and engineering companies, or delve into the history of the Olympic Movement in Lausanne, or the FIFA Museum in Zurich, or learn about scientific innovation at CERN. There really is something for everyone.

Modern gray building with FIFA MUSEUM sign and 48 banner on a city street under a hazy sun, with autumn trees and parked cars.

I Visit FIFA Museum

The FIFA Museum in Zurich has an ambitious brief: to tell the story of a sport that unites more than four billion people. We went along to see how close it gets.

SPORT