YOUR GUIDE TO VISITING BRAND EXPERIENCES IN

USA

The United States is home to some of the most diverse brand experiences anywhere in the world. It is why I spend so much time there.

The scale and variety are remarkable. Visitors can explore everything from the Harley-Davidson Museum to the 6666 horse ranch, or learn about the engineering behind Ford, Corvette, NASA, or their favourite guitar, before they shop at Tiffany's or sing their way through the Dolly Parton museum. Global sports brands open their doors, and you see craftsmanship on show at places like the Pendleton woollen mills, or taste some of the finest food and drinks at one of the award-winning wineries, distilleries, breweries and olive oil producers. It is the home to iconic household names such as Zippo lighters, PEZ, Kodak, Heinz, Tabasco, Coca-Cola, Disney, Universal, Corning and Starbucks.

Taken together, they offer a different perspective on the United States, revealing the industries, ideas and brands that have helped shape modern American culture.

Large historic mansion, the George Eastman museum, with columns and many windows, framed by green trees under a bright blue sky.

I Visit George Eastman Museum

If the Kodak Visitor Centre tells the story of the brand, the George Eastman Museum tells the story of the man. And it is a fascinating story indeed.

TECHNOLOGY

front facade of the PEZ visitor centre building, with a road outside, and 3 giant PEZ models hanging from the side of the building as advertising

I Visit PEZ

PEZ: From Peppermints to Pop Culture. We unwrap the sweet secrets of the iconic brand, dispensing fun at their US factory and visitor centre

FOOD & BEVERAGE

I Visit Tiffany & Co. The Landmark, New York

Not many things are more iconic than Tiffany's little blue boxes. We visit their new flagship store, to play in the ultimate jewellery box.

FASHION & JEWELLERY

Brick brewery buildings under a clear blue sky, sign reads Samuel Adams. "Haffenreffer" on yellow smokestack. Tree, bench, and urban setting in Boston at the Samuel Adams Brewery tour.

I Visit Samuel Adams Brewery, Boston

From a recipe found in an attic to craft beer pioneers, we visit the Samuel Adams Brewery in Boston, still fiercely independent and still brewing up a revolution. All men are created equal - but not all beers are.

SPIRITS & ALCOHOL

Fabric rolls with colorful geometric patterns exit a woolen mill machine in an industrial setting at Pendleton woolen mill washougal. Stacked fabric showcases vibrant hues.

I Visit Pendleton's Washougal Woolen Mill

A guide to Pendleton's Washougal Woolen Mill in Oregon, one of America's last working mills, where over 160 years of history, craft, story and innovation are woven into every visit.

HOME & LIFESTYLE

Black building with "Aviation American Gin" sign, surrounded by lush greenery. Sunny day with a blue sky and clouds.

I Visit Aviation Gin

We visited the distillery flying in the face of tradition. Diageo and Ryan Reynolds’ Aviation Gin is Portland’s smoothest export, and it deserved a spot on every Oregon itinerary.

GONE BUT NOT FORGOTTEN

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