Japan

If I had to answer which is my favourite country for brand experiences, it would be Japan. Known for tradition, technology, craftsmanship and a distinctive culture, Japan takes its corporate history seriously and treats it as a cultural and educational resource unlike anywhere else.

The range is staggering. One day you can be immersed in the world of Studio Ghibli, learning how some of Japan's most beloved animated films were created. The next, you might be getting hands-on at the Cup Noodle Museum, touring a Toyota production facility, discovering the history of Seiko, or learning how TOTO became one of the world's most innovative bathroom brands.

Food and drink are equally well represented. From breweries such as Asahi and whisky distilleries including Yamazaki, to sake producers, gin makers, tea plantations and coffee companies. Even mayonnaise gets its own museum.

Visitors can explore everything from ceramic companies and jeans museums to shipbuilding, manufacturing and cutting-edge technology. Together, these experiences reveal a country that has mastered the art of combining innovation with tradition, often in ways that are uniquely Japanese, and that is why I keep going back.